Japan Zentrum

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Horn, Sierk

Prof. Dr. Sierk Horn

Professorship "Economy of Japan"


Telefon: +49 (0) 89 / 2180 9821


Oettingenstr. 67
D-80538 München
Room: 141


I am committed to professing the subjects of International Management and East Asian Business – and their interplay.
My research interests include:

  • Japanese MNEs
  • Cross-cultural Marketing and Management
  • Innovations in Organisations 

Research Supervision 

I welcome enquiries in the fields of indigenous, especially East Asian management, Japanese multinational firms, and effects of culture on individual and organisational behaviour.

Journal Articles (Recent)

Non-English Nativeness as Stigma in Academic Settings. Academy of Management Learning and Education, 2017. doi: 10.5465/amle.2015.0194

Japanese Production Networks in India: Spatial Distribution, Agglomeration and Industry Effects (co-authored with A. Cross). Asia Pacific Business Review, 2016. doi: 10.1080/13602381.2016.1168625

The Front End of Interdisciplinarity: An Acculturation Framework for Explaining Varieties of Engagement. Issues in Interdisciplinary Studies, 33, 2015, 210-240.

Subsidiary Capacity Building in Emerging Markets: How Japanese MNEs Sequence Market Entry and Development Strategies in India. Thunderbird International Business Review, 58(1), 2015, 55-74.

The Social and Psychological Costs of Peer Review: Stress and Coping With Manuscript Rejection. Journal of Management Inquiry, 25(1), 2015, 11-26.

Interdisciplinary Engagement as an Acculturation Process: The Case of Japanese Studies. Social Science Japan Journal, 16(2), 2013, 251–277.

The Spatial Distribution of Japanese Investment in the UK, (co-authored with P. Buckley, A. Cross and J. Stillwell). Business History, 55(3), 2013, 405-430.

Japanese Foreign Direct Investment in India: An Institutional Theory Approach (co-authored with P. Buckley and A. Cross). Business History, 54(5), 2012, 657–688.

The Strategies of Japanese Firms in Emerging Markets: The Case of the Automobile Industry in India (co-authored with A. Cross and N. Forsans). Asian Business and Management, 9, 2010, 341–378.

Japanese Management at a Crossroads? (co-authored with A. Cross). Asia Pacific Business Review, 15 (3), 2009, 285–308.

Product and Innovation Diffusion: The Case of Japanese Marketing to China. Asia Pacific Business Review, 15 (3), 2009, 389–409.

The Changing Role of China in the Transformation of Corporate Japan (co-authored with A.Cross). Asia Pacific Business Review, 15 (3), 2009, 389–409.

Japanese Multinational Enterprises in China: Successful Adaptation of Marketing Strategies (co-authored with P. Buckley). Long Range Planning, 42(4), 2009, 495–517.

Books and Monographs

Emerging Perspectives in Japanese Human Resource Management, S. Horn (Ed.) Wirtschaftspsychologie, Frankfurt/M: Peter Lang. 2011.

Japanese Multinationals in China, edited by S. Horn and A. Cross, Abingdon: Routledge. 2010.

The Rise of the Asian Multinational Firm. P. Buckley, A. Cross. N. Forsans and S. Horn (Eds). Special Issue in Asian Business and Management. 2010.

IST 2000 (English), D. Liepmann, A. Beauducel, and S. Horn, Göttingen: Hogrefe Verlag, 2010.

Interkulturelle Kompetenz im Zugang zu japanischen Konsumenten [Intercultural Competence in Accessing Japanese consumers], Wiesbaden: Deutscher Universitäts-Verlag. 2005.

Asia and Europe in the New Global System: Intercultural Cooperation and Competition Scenarios, S.-J. Park and S. Horn (eds.), Basingstoke: Palgrave-Macmillan. 2003.

Strategisches Identitätsmanagement transnationaler Unternehmen [Strategic Identity Management of Transnational Corporations], Mikrofiche of Freien Universität Berlin. 2000.